Your construction company’s website is its public face. It needs to sell your professionalism, competence, and trustworthiness when it’s viewed by people you’ve made bids to and other potential clients. It can also be a key employee recruitment tool. And all this is accomplished by meeting well-ingrained user expectations and adhering to tried-and-true web design best practices—and that’s where the following tips for a construction company website come in.
Investing in your website is one of the most important construction company marketing tips. If your site doesn’t satisfy the advice below, it’s time for an overhaul, or at least to make some beneficial changes.
Creating a Great Website for Your Construction Company
- Have a simple top-level navigation menu running along the top of the website pages, and make sure the site navigation is logical and self-explanatory
- Prominently identify the type of projects you work on and any specialties
- Place your company’s logo at the top left corner of the page
- Always have the following website pages: Home, About, Portfolio, and Contact; you may have others too, like Services, Testimonials, Blog, etc., but don’t omit any of these fundamental four pages
- Consider individual landing pages for different types of projects you handle, as it’s helpful to visitors, builds credibility, and boosts your site’s search engine optimization (SEO)
- Also consider including case studies that demonstrate particular expertise or success in solving construction-related challenges
- Make sure your contact information—including a physical address, phone number, email address, and web form—can be found quickly and easily
- Use big, professional photos of your projects on the Home page, Portfolio page, and elsewhere to establish prominence and encourage trust
- Outline your experience and expertise on the About page to reassure potential clients that you can handle their projects
- Outline your process from initial consultations through job completion somewhere on the site (the About or Services page usually works well) so potential and new clients can get an idea of what to expect when they contract with you
- Ensure that you website is mobile-friendly
- Stick to one or two fonts on the site, and make sure they’re large and clear enough to be easily legible, including on smaller mobile device screens
- Avoid having cluttered pages; incorporate empty space, skip unnecessary graphics, keep copy concise, and break up blocks of text by writing short paragraphs and using subheadings
- Include trust signals, like logos of professional and trade organizations you belong to, testimonials, a client list, awards or other recognition you’ve received, etc.
- Put a call to action (CTA) on each page that gives visitors a logical next step to keep them on your site and help them move along their buyer’s journey
